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Opposition monitoring

Track opponents without drowning in noise.

SENTINEL helps campaigns monitor opponent names, committees, supporters, issues, and local coverage so teams can spot narratives early.

Create AccountMonitor Reputation Risk
Built For
Campaign teams and local races
Alert Channels
Email, SMS, Slack, and dashboard
Conversion
Create an account and start monitoring

Opponent names are only the start

Useful opposition monitoring includes nicknames, committees, donors, allied groups, offices, districts, and issue frames.

  • Opponent and committee names
  • Allied group and PAC references
  • Issue and district language

Context matters

A broad keyword by itself should not create panic. SENTINEL weighs candidate context, geography, title matches, and source quality.

Example workflow

From mention to next step

Step 1

Monitor the right terms

Track candidate names, opponents, committees, local issues, offices, districts, and source-specific terms.

Step 2

Route by urgency

Keep low-confidence mentions in the dashboard, send standard clips by email or Slack, and reserve SMS for relevant critical alerts.

Step 3

Move to response

Give the campaign a clear view of what changed, why it matters, and what to do next.

Frequently asked questions

Is SENTINEL only for statewide or federal campaigns?

No. SENTINEL is especially useful for local races where small outlets, local issues, and opponent mentions can move quickly.

How is SENTINEL different from a generic media monitoring tool?

SENTINEL is built around campaign context: candidate names, opponents, districts, committees, issues, severity, relevance, and response posture.

Can SENTINEL send campaign alerts by SMS, email, and Slack?

Yes. SENTINEL is designed for dashboard monitoring plus email, SMS, and Slack alert delivery, with controls for severity, relevance, and recipient routing.

Can users create an account directly?

Yes. Public SEO pages point visitors to account creation so campaign teams can start the onboarding flow.

Campaign monitoring resources

Political Media Monitoring Guide

Learn the fundamentals of political media monitoring for campaign teams.

Campaign Media Monitoring

See how SENTINEL supports campaign managers and communications teams.

Campaign Alert Notifications

Route campaign alerts through email, SMS, Slack, and the dashboard.

Google Alerts Alternative

Compare generic alerts with campaign-aware monitoring.

Monitoring Tool Comparison

Compare free alerts, enterprise PR tools, and campaign-aware workflows.

Campaign News Alerts

Improve alert quality for local races and campaign teams.

Start monitoring your race with campaign context.

SENTINEL is built for local races, rapid response, and teams that need a clear next step.

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