Campaign media monitoring

Monitor the race before the narrative moves.

SENTINEL helps campaign managers, communications staff, and consultants track coverage, understand relevance, and act on the mentions that matter.

Create Account Explore Local Race Monitoring

Built For

Campaign teams and local races

Alert Channels

Email, SMS, Slack, and dashboard

Conversion

Create an account and start monitoring

Who it is for

Campaign teams that need one place to monitor earned media, opponent mentions, issue stories, and local political coverage.

Campaign managers
Communications directors
Consultants managing multiple races

What it catches

SENTINEL watches candidate names, opponents, committee names, local offices, districts, issues, and source-specific keywords.

Local news stories
Opponent and allied group coverage
Issue and ballot measure narratives

Why it converts to action

Every monitoring workflow should end in a decision: ignore, track, prepare, respond, or escalate. SENTINEL is designed to route that decision through the right alert channel.

Review alert notification options

Example workflow

From mention to next step

Step 1

Monitor the right terms

Track candidate names, opponents, committees, local issues, offices, districts, and source-specific terms.

Step 2

Route by urgency

Keep low-confidence mentions in the dashboard, send standard clips by email or Slack, and reserve SMS for relevant critical alerts.

Step 3

Move to response

Give the campaign a clear view of what changed, why it matters, and what to do next.

Frequently asked questions

Is SENTINEL only for statewide or federal campaigns?

No. SENTINEL is especially useful for local races where small outlets, local issues, and opponent mentions can move quickly.

How is SENTINEL different from a generic media monitoring tool?

SENTINEL is built around campaign context: candidate names, opponents, districts, committees, issues, severity, relevance, and response posture.

Can SENTINEL send campaign alerts by SMS, email, and Slack?

Yes. SENTINEL is designed for dashboard monitoring plus email, SMS, and Slack alert delivery, with controls for severity, relevance, and recipient routing.