Political crisis alerts

Find the story before it becomes the story.

SENTINEL helps campaigns identify high-risk mentions and move quickly from awareness to response posture.

Create Account Improve News Alerts

Built For

Campaign teams and local races

Alert Channels

Email, SMS, Slack, and dashboard

Conversion

Create an account and start monitoring

Not every negative mention is a crisis

SENTINEL weighs sentiment, severity, source quality, campaign context, and relevance instead of treating every negative term the same.

Escalation should be earned

Critical alerts should go to the right people only when relevance and severity justify it. Lower confidence items can stay in the dashboard or flow through lower-interruption channels.

SMS for critical escalation
Email and Slack for team visibility
Feedback-informed suppression

Response needs a posture

Campaigns need to know whether to monitor, correct, prepare a statement, or respond directly. That is the product direction SENTINEL supports.

Plan the response workflow

Example workflow

From mention to next step

Step 1

Monitor the right terms

Track candidate names, opponents, committees, local issues, offices, districts, and source-specific terms.

Step 2

Route by urgency

Keep low-confidence mentions in the dashboard, send standard clips by email or Slack, and reserve SMS for relevant critical alerts.

Step 3

Move to response

Give the campaign a clear view of what changed, why it matters, and what to do next.

Frequently asked questions

Is SENTINEL only for statewide or federal campaigns?

No. SENTINEL is especially useful for local races where small outlets, local issues, and opponent mentions can move quickly.

How is SENTINEL different from a generic media monitoring tool?

SENTINEL is built around campaign context: candidate names, opponents, districts, committees, issues, severity, relevance, and response posture.

Can SENTINEL send campaign alerts by SMS, email, and Slack?

Yes. SENTINEL is designed for dashboard monitoring plus email, SMS, and Slack alert delivery, with controls for severity, relevance, and recipient routing.