SENTINELCreate Account

Political reputation monitoring

Reputation risk rarely waits for a weekly report.

SENTINEL helps campaigns track negative coverage, issue narratives, opponent attacks, and local stories that can shape trust.

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Built For
Campaign teams and local races
Alert Channels
Email, SMS, Slack, and dashboard
Conversion
Create an account and start monitoring

Monitor risk signals

Track mentions that combine the campaign, candidate, opponent, issue, and local context with language that may affect trust.

  • Negative coverage
  • Issue-based attacks
  • Ethics, legal, or controversy terms

Avoid over-alerting

Reputation monitoring should distinguish between genuine risk and irrelevant keyword matches, especially in local political environments.

Build a response record

Feedback controls help teams mark what was relevant, not relevant, wrong sentiment, or muted so the product gets sharper over time.

Pair with opposition monitoring

Example workflow

From mention to next step

Step 1

Monitor the right terms

Track candidate names, opponents, committees, local issues, offices, districts, and source-specific terms.

Step 2

Route by urgency

Keep low-confidence mentions in the dashboard, send standard clips by email or Slack, and reserve SMS for relevant critical alerts.

Step 3

Move to response

Give the campaign a clear view of what changed, why it matters, and what to do next.

Frequently asked questions

Is SENTINEL only for statewide or federal campaigns?

No. SENTINEL is especially useful for local races where small outlets, local issues, and opponent mentions can move quickly.

How is SENTINEL different from a generic media monitoring tool?

SENTINEL is built around campaign context: candidate names, opponents, districts, committees, issues, severity, relevance, and response posture.

Can SENTINEL send campaign alerts by SMS, email, and Slack?

Yes. SENTINEL is designed for dashboard monitoring plus email, SMS, and Slack alert delivery, with controls for severity, relevance, and recipient routing.

Can users create an account directly?

Yes. Public SEO pages point visitors to account creation so campaign teams can start the onboarding flow.

Campaign monitoring resources

Political Media Monitoring Guide

Learn the fundamentals of political media monitoring for campaign teams.

Campaign Media Monitoring

See how SENTINEL supports campaign managers and communications teams.

Campaign Alert Notifications

Route campaign alerts through email, SMS, Slack, and the dashboard.

Google Alerts Alternative

Compare generic alerts with campaign-aware monitoring.

Monitoring Tool Comparison

Compare free alerts, enterprise PR tools, and campaign-aware workflows.

Opposition Monitoring

Track opponents, committees, issue narratives, and local coverage.

Start monitoring your race with campaign context.

SENTINEL is built for local races, rapid response, and teams that need a clear next step.

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